[Our Brand] - What it is and why it matters

 

As competition creates choices, companies look for ways to connect emotionally with customers, become irreplaceable and create valuable, lifelong relationships. A strong brand stands out in a densely crowded marketplace - and creates a sense of meaning, belonging and trust. Our brand aspires to those lofty heights. We want our customers to connect with us, to trust us - and to get ongoing value from us.

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Our brand has three primary functions: Navigation, reassurance and engagement. 

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Navigation: Our brand helps our customers choose from a confusing and often overwhelming array of choices.

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Reassurance: Our brand communicates the intrinsic quality of our service and reassures customers that they have made the right choice.

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Engagement: Our brand uses distinctive imagery, language and associations to encourage customers to identify and engage with us.

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Our Brand Identity Templates

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